I bring nearly 20 years of experience leading global brand and campaign strategy, building some of the largest, most impactful marketing initiatives across industries.

Most recently at Amazon Web Services, I led global creative for high-impact, full-funnel campaigns—delivering work in the 99th percentile of creative effectiveness and reaching billions of impressions worldwide. My focus has been translating complex business and technology narratives into clear, compelling storytelling that resonates across markets, with campaigns scaled and localized across 17 countries.

I’ve built campaigns around some of the world’s most influential brands and customer stories, partnering directly with senior leaders to shape narratives that drive both cultural relevance and measurable business outcomes.

Earlier in my career, I led brand and campaign development for companies including Toyota, Honda, and Apartments.com- where I helped establish the company’s first comprehensive brand strategy and campaign, still in use more than a decade later.

Over time, I’ve found that one of the biggest unlocks for marketing performance isn’t just the idea—it’s how that idea comes to life. My specialty is bridging strategy and execution: selecting the right agency partners, aligning teams around a clear vision, and leading creative and production end-to-end to ensure the work delivers on its full potential.